Who is Sabinus?
Emmanuel Chukwuemeka Ejekwu, known as Mr. Funny or Oga Sabinus, is a Nigerian comedian, actor, and skit maker. He began his comedy career in 2015, gaining recognition through his social media platforms, particularly Instagram. In 2019, he achieved mainstream success and earned notable accolades, including a nomination in the 2021 Humor Awards Academy. Mr. Funny is known for his witty and relatable comedy style and is influenced by comedians like Mr. Ibu and Charles Inojie.
what we can learn from Sabinus and branding
- leverage color
Similar to Sabinus’s blue shirt becoming his brand identity, companies should invest in creating a unique visual identity. This can include a memorable logo, consistent color schemes, and design elements that customers instantly associate with the brand. - Monitor Growth & Consistency
Sabinus has been in the industry for over 9 years, and his journey from his early days to his current success is a testament to the power of monitoring growth and maintaining consistency. Brands can draw inspiration from his story, recognizing that steady progress and dependable consistency are fundamental elements in achieving enduring success. - Quality Niche
Sabinus’s unique brand centers around a character always caught in comical mishaps due to his ‘mumu’ persona, setting him apart in the comedy industry. Similarly, brands can stand out by discovering their distinctive qualities. Look at Apple in tech; its blend of innovative design, user-friendliness, and a devoted community differentiates it from other giants. - Be Everywhere
Brands can learn from Sabinus’s ability to be everywhere to create shareable content. He effortlessly extends his reach from Instagram to YouTube, Twitter, and even WhatsApp, where you’ll encounter Sabinus stickers in personal chats or group chats. For your brand, the key lies in expanding your reach across multiple platforms, encompassing social media, websites, and diverse marketing channels, in order to maximize exposure. Crafting relatable, shareable content, be it in the form of memes or compelling visuals, this can become a powerful tool in boosting your brands visibility on the long run. - Have a great product
Having a great product is akin to Sabinus possessing an exceptional talent in the comedy world. All the branding strategies discussed above will lose their impact if your product or service fails to meet customer expectations. Prior to launching your brand, it is essential to ensure that your product or service is of top-notch quality. A great product not only forms the backbone of your brand but also plays a pivotal role in customer satisfaction.